Boutique Outsource Solutions
As a Full-time Graphic Designer, my responsibilities encompassed a wide range of tasks. I was responsible for creating and maintaining the company's website using WordPress, ensuring its functionality and visual appeal. Additionally, I developed a comprehensive brand guideline that served as the foundation for maintaining consistency across all marketing platforms. This helped establish a strong and recognizable brand identity for the company. I also played a crucial role in showcasing the company's services and culture through professional photography. By capturing captivating images, I contributed to the visual appeal of the website and other marketing materials. Moreover, I designed eye-catching visuals for both internal and external company events, creating a cohesive and engaging experience for employees and clients alike.
The Challenge
Working in the outsourcing industry presented its unique set of challenges. One of the key difficulties was bridging the geographical and cultural gaps between Australian companies and their Philippine-based employees. It required me to understand the cultural nuances of both regions and adapt my designs accordingly, ensuring that the visual communication resonated with both audiences effectively.
The Design Process.
My design process revolves around a collaborative and iterative approach. It begins with a thorough understanding of the client's requirements and goals. By conducting in-depth research, I gather valuable insights into their industry and target audience. This knowledge forms the foundation of my design decisions, enabling me to create visually compelling and meaningful designs.
Once I have a clear understanding of the project's objectives, I dive into the ideation phase. Here, I explore various concepts and brainstorm ideas, allowing for creative solutions to emerge. Sketching and prototyping are integral to this stage, as they help me visualize and refine my ideas before moving on to the digital realm.
Using industry-standard tools such as Adobe Creative Cloud, including Illustrator, Photoshop, and InDesign, I bring the chosen concept to life. Attention to detail, typography, color theory, and composition are meticulously considered throughout the design process to ensure a visually pleasing and impactful end result.
In addition to my proficiency in graphic design software, I also gained experience with WordPress, HTML, and CSS, which allowed me to seamlessly create and maintain the company website. I also familiarized myself with the Local IntraSite platform, a valuable tool used by one of our clients, enabling me to effectively manage and maintain white-labeled documents.