Kimyeats Sweets & Desserts
At Kimyeats Sweets & Desserts, my primary responsibilities revolved around crafting a compelling branding identity and guideline that captured the essence of the business. This included developing a visual language, logo, color palette, and typography that reflected the delicious and delightful nature of their products. Additionally, I was tasked with creating ad templates that would be used for promotion in the Instagram feed and stories. These templates needed to be eye-catching, engaging, and consistent with the established brand identity, enticing potential customers to explore the mouthwatering offerings of Kimyeats.
The Challenge
Throughout this project, I encountered several challenges that pushed me to think creatively and strategically. One of the main hurdles was finding a balance between showcasing the delectable nature of the sweets and desserts while maintaining a visually cohesive and memorable brand presence. It required meticulous attention to detail and a deep understanding of the target audience's preferences. Additionally, creating ad templates for Instagram presented a challenge in terms of designing within the platform's constraints, such as the limited space available and ensuring the visuals were optimized for mobile viewing.
The Design Process.
To create designs that would effectively represent Kimyeats Sweets & Desserts and resonate with their audience, I followed a well-defined design process. It began with understanding the client's vision, goals, and target market. Immersing myself in their brand allowed me to identify key design elements that would evoke the desired emotions and convey the essence of their products. Utilizing Adobe Creative Cloud, specifically Illustrator and Photoshop, I crafted various concepts and mockups, experimenting with different layouts, colors, and compositions. Iterative feedback and collaboration with the client played a crucial role in refining the designs and ensuring they aligned with their expectations.
Working on the Kimyeats Sweets & Desserts project as a Graphic Designer allowed me to showcase my creativity and attention to detail in creating a visually captivating brand identity and designing compelling ad templates for Instagram. Utilizing Adobe Creative Cloud, I effectively communicated the brand's personality and the irresistible appeal of their home-baked cookies and pastries. I thoroughly enjoyed the process of translating the client's vision into visually appealing designs that would entice customers and contribute to the success of their Instagram shop.